This is a great viral from Nike. Nike is always a step ahead when it comes to marketing - doing some of the most intelligent, forward thinking marketing to women campaigns over the years. They consistently push the boundaries and here is another perfect example. This ad is funny, bizarre and yet, informative, so that viewers watch an entire 2.5 minute clip with repeated product branding. Broken Ankles! I get it! And to have such a huge name like Kobe is impressive. Having him do such a deadpan and hilarious insurance broker role is even better.