Cool or Kewl

"Foods and beverages in hip, eco packaging that offer innovative tastes and functionality are irresistibly "kewl" to Gen Y"... ew.

Its statements like the one above that inspire a hatred of the skeezy marketeting rep. However, this article about what Gen Y eats and why is interesting.

Kobe is Delicious

This is a great viral from Nike. Nike is always a step ahead when it comes to marketing - doing some of the most intelligent, forward thinking marketing to women campaigns over the years. They consistently push the boundaries and here is another perfect example. This ad is funny, bizarre and yet, informative, so that viewers watch an entire 2.5 minute clip with repeated product branding. Broken Ankles! I get it! And to have such a huge name like Kobe is impressive. Having him do such a deadpan and hilarious insurance broker role is even better.